The necessity to purchase raw material, the resent of foreign bottling plants using cheaper labor, and high switching costs further decrease bottler buying power. Rank order these in terms of their priorities for Coca-Cola and for PepsiCo.
Coke and Pepsi built a nationwide bottling network where a bottler exclusively owned the manufacturing and sales operation in their specific territory. In these televised blind-taste challenges, a Coke drinker was asked to determine whether they actually preferred the taste of Pepsi.
The answers could again be hidden in social data. Coke has a big advantage over Pepsi, since it secured its place as the largest soft drink producer toward the end of WI. As a result shut out of small retail outlets, those most profitable for bottlers.
At the aggregate level, social media data can uncover or inform brand strategies to narrow in on competitors. The domestic cola war between Coca-Cola and Pepsi is still raging.
There are other businesses in India that pollute the water that does not make it okay for Coke and Pepsi to do so when they know better.
Adapted From Li And Cavusgil Companies go abroad for various reasons — they may need a larger customer base, want to achieve economies of scale or reduce dependence on one market. Unlike with other statistical techniques, the user does not have to commission an expensive market research report just to tell them what they already know about the existing market.
First, on the demand side, there is the kind of customer loyalty that network executives, beer brewers and car manufacturers only dream about.
However, had Coke and Pepsi stayed on top of their market research and followed the health conscious trend sooner instead of wasting millions of dollars rebranding and creating new campaigns to promote their old unhealthy product, they would have been able to ease into the non-CDS industry which could have given their bottlers time to transition their operations to efficiently support the product change.
Why is the profitability so different. By the late s, both companies each offered over 10 major brands and more that 17 different container types leaving little shelf space for smaller concentrate producers which caused the sale and resale of these small companies until Cadbury Schweppes, later renamed to Dr.
The concentrate business has been historically dominated by large magnates such as Coca-Cola and Pepsi. Consider leveraging knowledge of customer base, marketing competency and established distribution channels by diversifying into healthy snack foods after careful analysis of market attractiveness.
One solution to increasing market share is to carefully follow consumer wants in each country. Here are some strategic ideas for Pepsi: In fact, Pepsi did launch Diet Pepsi.
As discussed in the book, their pesticide levels were dangerously high by 24 times the maximum pesticides allowed by the Indian government.
It turns out that a statistically significant majority of Coke drinkers did, in fact, prefer the taste of Pepsi. For instance, in certain countries, consumers wanted a soft drink that was low in sugar, yet did not have a diet taste.
Coke also adopted a new packaging of returnable glass bottles to reach rural consumers. These companies in trying to capture market share have relied on the development of new products.
They needed to do more within the community to show their concern.
Maintaining a near duopoly on soda products, Coke and Pepsi are natural enemies. A brief presentation on case study Cola Wars where we try to analyse the past history and predict the future of their business and growth opportunities from a.
Control of market share is the key issue in this case study. The situation is both Coke and Pepsi are trying to gain market share in this beverage market, which is valued at over $30 billion a year. Coca Cola vs Pepsi | Logo Design Case Study. In our last logo design case study post we looked at The UN Logo and shared some thoughts and ideas about it.
Today’s case study has less political undercurrent but occupies an. Cola Wars: Coca-Cola vs. PepsiCo A CASE STUDY. TABLE COMPRASION OF COKE AND PEPSI REVENUE AND NET INCOME, I. INTRODUCTION This case study follows the more than year “Cola War” between Coke and Pepsi.
If I were CEO of Coca-Cola, and who know maybe I will be one day, I would play by the rules. The Coca-Cola Company’s operating management structure consists of five geographic groups plus The Minute Maid Company. Other Coke products are: Barq’s Root Beer, Cherry Coke, Powerade, Citra, Mello Yello, Mr.
Pibb, Dasani, and Surge/5(1). The Cola war is often considered a recursive and messy one, due to its complexities and difference in management and marketing strategies.
This current paper examines the case study of Coca Cola and Pepsi cola wars along the following parameters: Review of strategic issues presented in the case, application of Pearce and Robinson strategic management model with its 11, an analysis of the case.Coke and pepsi case study